Our process

Weekly increments, agreed metrics, no surprises at launch.

The same six steps run every engagement, whether it is a software platform, a brand or a growth program. What changes is the weight of each step, not the order.

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  1. 1 to 2 weeks

    Discovery

    We learn how the business works before proposing how to change it.

    Stakeholder conversations, a review of the current systems, data and content, and a clear statement of the problem in business terms. You get a written brief and a recommendation on whether to proceed, and how.

    • Written brief
    • Current-state review
    • Recommended approach

  2. 1 to 2 weeks

    Strategy and scope

    What to build, in what order, and how we will know it worked.

    Requirements, architecture, information architecture or channel plan depending on the work, a phased scope with acceptance criteria and a measurement plan agreed before anything is built.

    • Scope and phases
    • Architecture or plan
    • Success metrics

  3. 2 to 4 weeks

    Design

    Design made for the medium it will live in.

    Design systems, interface and interaction design, brand and motion work, prototypes you can click through. Engineers review designs as they are made so nothing is designed that cannot be built.

    • Design system
    • Prototypes
    • Production-ready specs

  4. Weekly increments

    Build

    Working software every week, in your repositories and accounts.

    Short cycles with reviewable releases, automated tests, code review and continuous integration. You see progress in a staging environment, not a status report.

    • Reviewable releases
    • Tests and CI
    • Staging environment

  5. Planned, not rushed

    Launch

    A launch plan, a rollback plan and a quiet first week.

    Performance, accessibility and security checks, data migration, redirects, analytics verification, training and documentation. We stay close through the first days in production.

    • Launch checklist
    • Documentation
    • Training

  6. Ongoing

    Optimize

    The work is measured against the plan, then improved.

    Monitoring, analytics review, experiments and a backlog of improvements prioritized by impact. Retainers cover support, optimization and the next phase of the roadmap.

    • Performance reviews
    • Experiment backlog
    • Roadmap

How we engage

Three ways to work with us

We agree the model and the success metrics before any work starts, and we say no to engagements where we cannot define either.

Fixed-scope phases

For work with clear deliverables: a website, an MVP, a brand system, an integration. Priced per phase with acceptance criteria agreed up front. Change requests are priced before work starts.

Monthly retainer

For evolving products, growth programs and operations support. A defined monthly capacity, a shared backlog prioritized by impact, and a monthly review against the measurement plan.

Discovery or assessment

A short, bounded engagement when the problem spans several areas or the right solution is unclear. You get a written recommendation you can execute with us or anyone else.

Principles

What stays constant

The people you meet in discovery are the people who design, build and ship. No handoff to a junior team after the contract is signed.

Tell us where you are in the process and we will meet you there.

Describe the project, the problem or the idea. We reply within two business days with questions and a recommended first step.

Start a projectBook a consultation
  1. 1

    You write to us

    A few sentences is enough. Attach nothing you would not share with a new vendor.

  2. 2

    We reply with questions

    Within two business days, from one of the founders, with a recommended first step.

  3. 3

    We agree on scope

    A short discovery or a direct proposal with phases, deliverables and success metrics.